Direct Marketing Officer

Our roots are deeply tied to the people, commerce and values of the western Pennsylvania and northeast Ohio regions. We are proud to now serve the Hampton Roads community in Virginia as well. Over more than 160 years, Dollar Bank has grown to become a large, full service, regional bank committed to providing the highest quality of banking services to individuals and businesses.

This individual will be a member of Dollar Bank's Marketing Department. S/he will work closely with the asset and liability product management and communications teams to develop customer relationships through retention and cross-selling programs, and to develop customer acquisition programs to meet strategic objectives. This position will have decision-making responsibility for developing marketing programs to meet product management's strategic objectives.

* Identify opportunities and strategies for customer cross-sell and customer acquisition * Plan, manage and execute tactical marketing programs using direct marketing, telemarketing and email/social marketing channels * Identify and select customer and prospect lists that meet the marketing program objectives * Select and manage external vendor relationships including contracts, budgets and implementation * Utilize Dollar Bank's Marketing Database and Oracle in the development, execution and evaluation of Marketing programs; identify and utilize external resources as necessary * Establish ROI objectives and analyze campaign results * Manage research studies that analyze new or existing products or customer segments

* Minimum three years’ experience with direct marketing initiatives including direct mail and e-mail. Experience in financial services and/or consumer marketing preferred. . * Strong PC skills including proficiency with Microsoft Office Excel and Access. * Ability to learn and use data driven software tools, experience with Oracle and SQL a plus. * Bachelor’s Degree required. MBA preferred. Will consider commensurate experience. * Strong project management skills. * Strong verbal, written and analytical skills * Experience in selecting and managing vendor relationships related to direct marketing programs preferred.