Senior Brand Manager

Diageo

(New York, New York)
Full Time
Job Posting Details
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. T
Responsibilities
- Business delivery of annual AOP - Deliver outstanding and inspiring GAME Plan - Develop great briefs that mobilize agencies around an inspiring vision to create breakthrough ideas, rich in flair, that drive growth - Drive value commercially and our customers - Accountability for budgets – A&P and T&E - Develop, activate, invest, measure & evaluate marketing initiatives for the total US, including but not limited to the following: Advertising development; Media management – local and national; Integrated program development (through-the-line); Experiential; Social Media; Public Relations strategies; Digital; Mentorship; Packaging.
Ideal Candidate
- 7+ years marketing experience in Consumer Packaged Goods Company (preferred) - Experience managing direct reports - Experience leading or playing a heavy role in shaping annual brand plans with a functional spike in simplify complex issues through data and trend analysis and using to create strong recommendations for business action - Demonstrated capability in leading or playing significant role in shaping successful brand platforms while building high performing agency relationships - Effective brand project management including the ability to manage multiple high priority projects effectively and proven success in fast paced environment - Demonstrate ability to enroll and motivate a brand team and complex commercial organization
Compensation and Working Conditions

Working Conditions

Diversity Conference

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