Territory Marketing Manager

One might say the spark for the idea behind the brewery happened about 20-years ago in Cortina, Italy. Co-Founders, Steve and Heidi Crandall were on a ski trip and were introduced to a German beer called Weihenstephan. This first real “craft” beer experience started a trend in the Crandall household, planting the seed that slowly grew into an idea, and then bloomed to become Devils Backbone Brewing Company.

The Territory Marketing Manager (TMM) is responsible for executing strategic efforts to develop and grow Devils Backbone’s brands and products. The TMM is responsible for contributing to the development of marketing campaigns to build awareness and sales volume. The TMM works with the Brand Manager, and under the auspice of the Marketing Director to ensure field execution once brand plans are provided. This position assists the Marketing Director with marketing development, and coordinates with the field marketing team to ensure field execution. The TMM is responsible for analyzing results against targets and making recommendations for strategy changes if data warrants. This position works closely with the field sales team to provide a cohesive impact in the respective territory. This position operates autonomously.

* Oversees field marketing staff to include performance management, and job accountability * Spends significant time in the field with staff to ensure quality consumer experiences * Monitors field marketing team to ensure all campaign information is executed in “the field.” * Trains sales and promotions employees, when necessary, on new branding strategies. * May work with wholesalers’ brand management team to achieve execution goals. * Develops plans in accordance with metrics and under the direction of the Marketing Director. * Manages territorial sponsorships * Manage non-retail based special events intended to increase consumer awareness of DBBC products * Create and coordinate multi-location promotional events * Oversees large scale events in respective territory * Generate consumer insights and intelligence to inform strategy * Communicates effectively with accounts to ensure adequate and sound marketing events * Targets the ideal “experience” for consumers * Other duties as assigned.

**Knowledge, Skills, and Abilities** * Thorough knowledge of beer industry business, including brewing styles, distribution, manufacturing, and sales. * Ability to lead program initiatives. * Thorough knowledge of marketing and branding trends and best practices. * Knowledge of business English and spelling. * Ability to establish and maintain effective working relationships with employees and customers. * Basic to Intermediate level proficiency in office-related software. * Office equipment used includes computer, copier, postage meter, Fax, printer, multiple-line phone, paper folder, laminator, projector, and scanner. * Ability to follow and provide oral and written instructions. **Education and Experience** * Any combination of education and experience equivalent to graduation from high school and three years of marketing/branding experience * Beer-Industry experience preferred. * High school diploma. * Virginia Drivers License **Physical Conditions and Nature of Work Contacts** * Regular contacts are made with individuals from other internal departments, outside organizations, and/or the general public for purposes of exchanging information which may require some judgment or interpretation. * Communication is usually cooperative in nature, with infrequent conflicts resolved by higher authority. * Conducts work in a sitting position; however, job requires frequent standing, walking, bending, stooping and light lifting. * Requires frequent operation of a variety of office machines. * Frequent and consistent travel is expected.