Web Director

DataRobot

(Boston, Massachusetts)
Full Time
Job Posting Details
About DataRobot
DataRobot offers a machine learning platform for data scientists of all skill levels to build and deploy accurate predictive models in a fraction of the time
Summary
As Web Director, you will direct the overall growth and strategic direction of DataRobot’s online presence. This includes developing and managing a comprehensive online strategy, information/content architecture and internal/external promotion. You will also support programmatic advertising initiatives by integrating these initiatives with web and other digital services to provide an end-to-end digital experience driving the buyer journey. Your success will measured by increased pipeline, conversion rates, web traffic and stickiness.
Responsibilities
* Develop an online strategy that supports the company's overall goals and oversee all aspects of its implementation. * Identify opportunities for growth and execute strategies that take advantage of these opportunities. * Work with graphic designers to incorporate new features and functionality into website. * Develop, expand, and manage current site designs and lead appropriate redesigns when needed. * Alert colleagues to emerging technologies or applications and the opportunities to integrate them into our operations and activities. * Develop and manage the organization’s entire online budget, including website development and maintenance, outreach and promotion, personnel and operations.
Ideal Candidate
* 5+ years online experience, including managing strategy development, content acquisition, and website development. * Strong knowledge of clickstream analytics and website production technologies, including popular content management platforms (WordPress, GA, Segment, Hotjar, Heap, Demandbase, Kissmetrics, etc.). * Experience enabling strong interdepartmental relationships. * Exceptional communication and organizational skills. * Ability to manage multiple projects in a fast-paced, deadline-driven environment. * Proven ability to build consensus and work effectively within a cross-departmental team. * Understanding of usability in design interface.

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