Demand Generation Lead

DataFox helps industry-leading businesses gain control of customer insights with CRM Orchestration. DataFox's machine learning and natural language processing algorithms structure data on millions of businesses and deliver reliable insights into the workflows where they're needed.

As a Demand Generation Manager, you’ll be a core member of the DataFox marketing team. You will own marketing campaigns that support both the inbound and outbound sales teams to generate revenue for the business. These campaigns will span multiple channels, including live events, online events, email, digital advertising, and trade shows. You'll work primarily with the sales and marketing teams but will also interact with the customer success and product teams to engage both prospects and customers.

* Design a scalable marketing campaign calendar that engages buyer personas * Define campaign objectives, (e.g. target audience, ROI, and promotion channels) and enable effective reporting on those objectives * Create marketing assets (website offers, email templates, landing pages, banners, etc.) to execute campaigns * Manage live events and trade shows, including partner/vendor relationships, booth planning, and sales coordination * Design, measure, and improve advanced email nurturing programs * Create and execute one-off campaigns as needed (tradeshows, product launches, etc.) * Communicate campaign performance to key stakeholders

* >4 years of experience in B2B demand generation * Previous interaction/relationships with vendors and partners * Experience coordinating and executing trade shows * Experience using Marketo or other marketing automation tool * Extreme attention to detail and exceptional organizational skills * Data-driven approach to work (tracking success metrics, a/b testing, etc.) * Experience measuring and reporting the success of marketing programs * Salesforce CRM experience would be a bonus