Communications Marketing Manager

CUNY LaGuardia Community College

(31-10 Thomson Ave)
Full Time
Job Posting Details
Responsibilities
- Manages marketing and advertising initiatives to achieve specific marketing goals. - Develops advertising programs consistent within overall marketing plans to achieve image, awareness and/or enrollment goals Implements programs in print, radio, broadcasting, mail, and electronic communications, coordinating with internal units and external service providers - Actively manages and moderates electronic content and marketing tools for both College and external web sites and sources, including social networks, video portals, and listservs - Develops, tracks, and reports on both advertising costs (budgets) and results to assure goals are met; collects and analyzes data on exposure, traffic, and other metrics - May supervise staff and external service providers - Performs related duties as assigned.
Ideal Candidate
- Bachelor's degree and six years' related experience required. - It is essential that candidates possess strong written and verbal communication skills and a proven ability to motivate and lead the ACE Division's Marketing Department's leaders to a shared vision. - The ideal candidate will have a passion for building community and get excited about communicating with key stakeholders that include students, faculty, executive leadership, staff, the community and local businesses. - Excellent computer skills in Microsoft Word, Powerpoint, Excel

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