Communications Marketing Manager

CUNY LaGuardia Community College

(31-10 Thomson Ave)

Full Time

Job Posting Details

Responsibilities

Manages marketing and advertising initiatives to achieve specific marketing goals.
Develops advertising programs consistent within overall marketing plans to achieve image, awareness and/or enrollment goals Implements programs in print, radio, broadcasting, mail, and electronic communications, coordinating with internal units and external service providers
Actively manages and moderates electronic content and marketing tools for both College and external web sites and sources, including social networks, video portals, and listservs
Develops, tracks, and reports on both advertising costs (budgets) and results to assure goals are met; collects and analyzes data on exposure, traffic, and other metrics
May supervise staff and external service providers
Performs related duties as assigned.

Ideal Candidate

Bachelor's degree and six years' related experience required.
It is essential that candidates possess strong written and verbal communication skills and a proven ability to motivate and lead the ACE Division's Marketing Department's leaders to a shared vision.
The ideal candidate will have a passion for building community and get excited about communicating with key stakeholders that include students, faculty, executive leadership, staff, the community and local businesses.
Excellent computer skills in Microsoft Word, Powerpoint, Excel