Social Media Manager

We help consumers make better choices about credit cards. The credit card is one of the most ubiquitous products in the world. It’s hard to imagine modern life without it. It’s also one of the least understood. And that lack of understanding is potentially threatening to consumers’ economic well-being. CreditCards.com is the leading online marketing and publishing organization devoted to helping consumers make informed choices about credit cards.

Bankrate Credit Cards is seeking a thoughtful, intellectually curious and energetic Social Media Manager to lead social media marketing initiatives, social content promotion efforts and other paid marketing channels for several of its credit card focused websites.

As our Social Media Manager, you will oversee social media marketing initiatives, social content promotion efforts and other paid marketing channels for several of our credit card related websites. Working closely with members of the Editorial, Sales, Marketing and Business Intelligence teams, you'll be responsible for cultivating and maintaining engagement with consumers and the media via traditional social media (e.g., Facebook), as well as encouraging and moderating user comments on various portions of the website. Also, you will be responsible for creating, launching and optimizing paid marketing campaigns. While you will focus on growing visitor traffic, you will also evaluate campaign profitability to determine the most effective use of marketing funds. Other responsibilities include: * Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification, including recommending budgets and reporting on KPIs * Manage efforts of the social media team * Plan and manage campaigns, content promotion, sweepstakes, contests and platform improvements to drive engagement and reinforce brand. * Lead social media team’s efforts to generate, edit, publish and regularly share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. * Collaborate with other departments (including, Editorial, Sales, Marketing and Business Intelligence) to manage reputation, identify key players and coordinate actions. * Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. * Establish processes and benchmarks to ensure consistency and accountability around social media efforts. * Monitor, listen and respond to users in a conversational way but with an understanding of credit card compliance standards. * Collaborate on social media design (i.e., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). * Monitor trends in social media tools, applications, channels, design and strategy. * Support PR and media engagement by managing the curation and posting of staff media interviews on the websites. * Identifying new marketing opportunities

* 3-5+ years of professional experience in similar or related roles dealing with online communication channels like social media, customer review sites, etc. * Bachelor’s degree from a 4-year university or college, ideally in journalism, PR or marketing. * Demonstrable social networking experience and social analytics tools knowledge. * Outstanding communication skills and excellent writing ability. * A high degree of creativity. * Strong interpersonal skills and ability to work well in a team environment * Strong analytical skills. * People management experience. * SEO experience helpful. * Background in journalism, PR or marketing a plus. * Credit card marketing experience highly desired.