Salesforce Marketing Campaign Specialist

Crain Communications Inc is a privately held media company producing trusted and relevant news publications, lead generation, research and data products, custom publishing and events with uncompromising integrity.

The Campaign Specialist is a key role in the CRM organization responsible for the day-to-day, hands-on execution of digital programs in support of company and brand objectives. This is a high visibility role interacting directly with brand, vendors and CRM and cross-functional management to execute on all aspects of a digital marketing campaign from email set up through deployment.

If you are a self-starter, like to solve-problems and “get ‘er done” is in your DNA, then you will love this job. We are looking for someone who is trainable, who has a passion for helping customers succeed and has the ability to dig into the weeds, but also see the forest through the trees. It takes both to consult and to carry out the work. It’s not always easy, but it is always rewarding. In addition, if you are also looking to grow your career and turn tactics to strategy, this is great jumping off point. We encourage all team members to continue to expand their skill set on both the tools and marketing thought leadership or strategy, because in the end, it is our job to enable great marketing. In 2 years we want you to be able to look back and say “Wow, we did that and I contributed directly by learning from my peers and bringing the best I had every day to make marketing happen.”

The ideal candidate will come to us with an understanding of key marketing principals and how email marketing works. They will have a strong knowledge of HTML and Photoshop principals and experience in setting up and deploying email campaigns. Any project management skills is also highly valuable as this role requires juggling many different balls to make the magic happen. Being entrepreneurial in spirit is also sought since we are a start up team. We often do not have a lot of process in place and are looking for someone who is not afraid to make decisions, make mistakes, and most importantly, make good on the most important factor…. To learn from both.