RESEARCH ANALYST

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps.

The candidate will provide relevant research data, analysis and support for all WPXI properties to our local and national advertising teams. WPXI properties include a local cable news channel (PCNC), a digital sub-channel (MeTV), and the strongest online/mobile/social local news outlet in the Pittsburgh market.

* Track, analyze and produce daily, weekly, and monthly ratings reports and trends * Effectively position the primary and secondary data in the form of sales support pieces, custom sales presentations, qualitative analysis and comparagraphs * Maintain the Nielsen overnight ratings database * Update and maintain avail inventory in Wide Orbit Media Sales, creating program estimates and interfacing with CoxReps, our national representative firm * Utilize digital research tools (ComScore, Adobe Analytics, BrightCove) to analyze and produce effective presentations and support digital sales efforts * Demonstrate working knowledge of all primary and secondary research products, their application and software (products include but are not limited to: NSI Arianna, Nielsen Local Television View (NLTV), Wide Orbit, Scarborough Research, Kantar Reports, Adobe Analytics and ComScore ) * Strong understanding of sales process and the ability to make occasional sales call presentations * Oversee various research related projects * Assist the Research Director to provide each department in the station with outstanding research services

Minimum * Experience working in media marketing, market research, or a high level sales support role is preferred * Advanced skill in Excel, and PowerPoint required * Creativity and self-motivation a must, with the ability to multi-task in a fast-paced, ever-changing environment * Strong organizational and time-management skills required * Good writing skills * The job of Research Analyst requires excellent written, verbal and math skills, and strong computer skills. * The ability to analyze and present research results to staff, clients and management will be paramount in this position. Preferred * Associate’s degree in Communications, Marketing, Business or relevant field preferred