Digital Marketing Manager

Based in downtown NYC, CourseHorse is the first marketplace that helps people discover & enroll in trusted local classes, ranging from casual programs like cooking & art, to professional courses like finance and programming. We believe that learning is a lifelong pursuit, and our goal is simple: to make that pursuit easier.

CourseHorse is seeking a marketing manager with a background in paid campaign optimization, with a flair for understanding customer psychology and a penchant for finding creative ways to drive new customer acquisition. Given that our current core channels include Adwords, Facebook, and external affiliate relationships, our ideal candidate will need to balance a highly analytical, metrics focused approach to optimization with the strong creative mind needed to develop breakthrough campaigns and the relationship management skills needed to mobilize external partners into action. You'll be working on a small, savvy marketing team tasked with optimizing user growth, engagement and revenue. As CourseHorse continues to grow, your role will evolve, and we need a flexible marketer with diverse skillsets to come in on the ground floor to help us build our business.

* Paid Marketing * Manage all paid advertising initiatives, including Adwords, Facebook, and others, to profitably grow customers acquired from these channels * Coordinate with our 3rd party vendors, and with our creative & engineering teams to develop hypotheses and implement campaigns and tracking * Run tests as frequently as possible and use data to evaluate and optimize paid acquisition channels * Research and explore new paid customer acquisition channel opportunities * Affiliate & Referral Marketing * Optimize existing affiliate and partner relationships * Develop target list of new potential affiliate partners, reach out to form relationships with these partners, and then manage and grow customer acquisition from them * Manage and grow CourseHorse’s customer referral program

* Possess exceptional analytical and reasoning skills * Have experience optimizing campaigns with a deep focus on the metrics & customer * Can combine organizational, project management skills with extraordinary communication skills * Feel particularly compelled to understand the psychology behind advertising performance * Have a brain wired for creative problem solving that finds deep pleasure in coming up with the brilliant idea that outperforms all the others * Thrive in an environment with very little structure and new problems to solve every day * Have 3+ years experience with digital marketing, preferably Adwords, Facebook, * Have a bachelor’s degree in Marketing, Business, Math, Psychology or related technical fields * Major plus if you have deep expertise with: * Excel * HTML / CSS * Landing page design