Product Marketing Manager

Continuum is the IT management platform company that allows Managed IT Services Providers (MSPs) to maintain and back up on-premise and cloud-based servers, desktops, mobile devices and other endpoints for their small- and medium-sized business clients. We are a channel-exclusive provider of managed IT services, which means we succeed when our partners do. Our growth is YOUR growth.

We are looking for a Product Marketing Manager to join our fast-paced, growing company. The ideal person is customer-centric, understands channel dynamics, is analytical, a problem-solver and well spoken. The Product Marketing Manager will support our product marketing team and help execute our go-to-market, positioning and messaging strategies for a core product line. Through their work cross-functionally, they will help drive the business forward – meeting revenue and growth targets.

**Marketing Strategy** * Develop marketing strategy to meet revenue and growth targets for your product(s) * Monitor trends and competition * Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to crush them **GTM Plan** * Develop sales tools and training programs to enable the sales team * Work closely with Demand Gen/Programs team and provide market strategy support in developing effective acquisition and partner campaigns/programs * Contributor to the development of key value propositions, messaging, naming, packaging, pricing, content, and sales collateral. * Author positioning statements, key selling messages and proof points for monthly point releases **Business Intelligence** * Work closely with sales to maintain a win/loss analysis report and feed that insight back into the organization to evolve messaging and programs * Participate in Voice of the Partner projects to ensure decisions and strategies always consider market perspective. * Assist in primary research projects that inform key business decisions

* 1 to 3 years of software product marketing experience in SaaS based businesses marketing to small business; channel marketing experience a plus * Bachelor’s in business, marketing or market research * Outstanding communications and strategic thinking skills * You must be analytical and results-driven. * Strong presentations skills and ability to concisely and clearly communicate ideas. * Critical thinker with proven ability to understand industry concepts and product information and transform into compelling messages and marketing strategies that drive results. * Highest level of professionalism, consistency, and accuracy when representing Continuum’s corporate communications and brand. * Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties. * Understanding of SaaS, security, cloud computing, and database technologies