Product Marketing Manager

ComScore

(New York, New York)
Full Time
Job Posting Details
About ComScore
comScore is the cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. We are creating the new model for a dynamic cross-platform world. In January 2016, comScore and Rentrak Corporation – two leaders in measurement innovation – united to establish new currencies for understanding consumers’ multiscreen behavior at massive scale.
Summary
The Manager, Product Marketing is responsible for driving the execution of product marketing efforts for comScore’s advertising solutions. He/She executes multi-platform marketing initiatives that drive awareness, adoption and sales for key comScore products and services. He/She also supports internal Product, Sales and Client Service teams as well as builds relationships with Marketing counterparts at partner organizations.
Responsibilities
* Oversees big-picture strategy for marketing function to ensure maximum impact. * Develops and leads execution of multi-pronged marketing campaigns that can include PR/communications, webinars, website, events, and more. * Maintains internal and external relationships to ensure comScore's objectives, messages and tactics are properly communicated and represented in the market. * Manages sales enablement and training programs to ensure alignment between Sales and Marketing. * Builds Sales materials, including pitch decks, case studies, e-mail templates, etc. * Develops keen understanding of digital ecosystem, including comScore's role in delivering value throughout the ecosystem. * Understands competitive landscape and creates competitive messaging to highlight comScore strengths and diffuse threats.
Ideal Candidate
* Master's degree preferred * 4-7 years of experience in a related marketing function * Excellent communication skills, including both written and verbal * Ability to interface with senior-level employees, customers, and partners * Solid follow-up skills and ability to take initiative and be proactive * Strong multi-tasking skills, including ability to manage multiple projects and meet internal and client deadlines * Strong Excel and PowerPoint skills
Compensation and Working Conditions
Reports to VP Product Marketing
New York, New York
Skills Desired
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  • Marketing
  • Microsoft Excel
  • PowerPoint
  • Sales
  • Sales Enablement
  • Marketing Function
  • Platform Marketing
  • Digital Ecosystem
  • Marketing Campaigns

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