Marketing Coordinator

Clarabridge

(Reston, Virginia)
Full Time
Job Posting Details
About Clarabridge
Clarabridge is the leader in Customer Experience Management. We help hundreds of the world’s most recognized brands understand and improve their customer experience. Using advanced text analytics, Clarabridge transforms survey, social, voice and all other forms of customer feedback into intelligence used to empower confident, decisive action across the business.
Summary
Do you have a background in Marketing and Event Planning? Do you crush logistics, coordination, and project management and excel in situations that require close attention to detail and lots of interpersonal communication? If so, we're looking for a Marketing Coordinator just like you to join our Marketing team! As our new Marketing Coordinator, you will be the primary logistics, communication, and support person for all campaigns, trade shows, webinars and events. You will be in charge of everything from equipment rentals to coordinating communication strategy and keeping track of the event budget.
Responsibilities
To be successful in this role, you will need to be organized, independent, and thrive in a support-focused position. Generating leads play a huge role in generating Sales leads and you will be an integral part in their success. Your attention to detail, creative input, and client interactions will help set Clarabridge apart as a polished, inventive, and passionate software company leading the field of Customer Experience Management. * Coordination and execution of all trade shows, webinars, and regional events * Ensure alignment and communication between all involved departments, setting up planning meetings, identifying priorities and working towards agreed upon goals and budget for all shows and events * Develop and maintain events calendar * Handle and track all aspects of event registration, equipment rentals, product inventory and post-event follow up * Coordinate with outside vendors and assist with event promotions * Assist in creative development including creating and proofing marketing copy and creative collateral * Review, analyze, and present on promotion success metrics on a weekly, monthly, and annual basis * Maintain all sales enablement materials * Develop marketing content to be used in email campaigns, social channels, including the Clarabridge blog * Help manage the campaign calendar by updating projects and communication changes * Coordinate with team members all pre-show and post-show promotional activities, including e-mail campaigns, and website updates. You will also be the point person for event marketing for all of EMEA including Spain, Germany, Belgium, France and the UK
Ideal Candidate
* You have at least 1 year of Marketing or Marketing/Event Planning experience * You thrive in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important * You are customer-focused, supportive, and helpful * You are comfortable and professional when interacting with clients, onsite staffing, and representing the voice of Clarabridge to the general public * You thrive in an entrepreneurial, highly dynamic culture * An understanding of video and on-demand meeting platforms, such as WebEx, GoToMeeting, JoinMe, etc. * Strong understanding of how to develop marketing messaging and to personalize it for different segments * You are articulate with a high level of business acumen

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