Marketing Director

We're a nonprofit organization dedicated to transforming mental health care for children everywhere.

Job Summary

The Child Mind Institute seeks a highly skilled and motivated individual to join our team as Marketing Director. The Marketing Director is responsible to develop, establish and maintain marketing strategies and tactics to meet CMI objectives.

The ideal candidate is a creative, solution-focused individual able to effectively manage multiple projects in a faced paced environment that drive audience engagement, strengthen the brand and meet business goals.

This position reports to the Director of Strategic Marketing and Communications and is located at CMI headquarters in New York City. This is an exempt position with competitive salary and benefits.

• Develop, execute and maintain marketing strategies, plans and campaigns for new and existing programs and objectives that engage target audiences and enhance CMI's local, national and international visibility

• Manage all marketing, advertising and promotional activities for our clinical, public information/outreach and research mission areas, including digital, social and email, and occasional outdoor and print campaigns

• Collaborate within department and across organization to meet goals, empower others and foster a united, upbeat team

• Oversee web, digital marketing and social media staff

• Integrate marketing campaigns with PR and Editorial teams to leverage existing assets and reach audiences across paid, earned, shared and owned media.

• Collaborate with the Development Department to plan and implement digital fundraising initiatives (email, social, online) to grow support

• Position the organization across all platforms as a cause in order to grow donations and drive support Monitor, review and report on all marketing activities and results

• Conduct market research, as needed, to determine market requirements for existing and future initiatives and CMI positioning

• Write and edit copy for website and for campaigns; prepare briefs for reports and public events

Qualifications

• Bachelor's degree in marketing, public relations or related field; advanced degree a plus

• A minimum of 8-10 years of progressive marketing experience in a management/supervisory role

• Prior not-for-profit marketing experience

• Agency experience preferred

• Demonstrated ability to successfully manage multichannel marketing campaigns

• Excellent written and verbal communication skills

• Exceptional project management skills required. Ability to work in a fast paced environment managing multiple projects and priorities and meet deadlines

• Must posses sound judgment, decision-making and team-building skills

• Flexible attitude; keen on recognizing and seizing unplanned opportunities

• Able to maintain calm under pressure; resilient

• Demonstrated ability to establish and maintain effective internal and external working relationships and partnerships with a variety of people

• Proficiency with Word, Excel, PowerPoint

• Passion for the CMI mission