Marketing Manager

At Century Communities, we know it takes hammers and nails to build a house but it also takes passion, vision, integrity and quality to create YOUR home. Everything we do, from selecting locations, designing the architecture and integrating everyday efficiencies into our homes, reflects our deepest consideration and respect for our customers. Century Communities does more than build beautiful homes.

This is an opportunity for a highly motivated individual to get involved with key aspects of marketing for a national, public homebuilder. Responsible for exploring, testing and implementing marketing activities to generate traffic to on-site sale offices.

**Essential Duties:** * Work with Vice President of Marketing to develop the general marketing plan and marketing budget and the execution of the plan * Develop, prepare and execute monthly marketing plans with VP of Marketing * Develop monthly and quarterly plans for outreach to support campaigns, new community openings and struggling communities * Prepare annual and quarterly budget forecasts * Create strategy for Realtor outreach efforts, including event planning and messaging * Provide agency partners with well thought out, effectively written creative briefs and evaluate creative output against briefs in an objective, constructive manner * Oversee production and budgets associated with the implementation of marketing campaigns, including print, web, direct mail and billboards * Coordinate with multiple departments to ensure deliverables and scheduling objectives are met * Review data analysis and metrics to ensure media campaigns meet predetermined objectives * Initiate site visits weekly with the goal of reviewing existing campaigns and generating new ideas for every marketing window. Evaluate signage, flag and sales office condition. * Oversee planning and execution of special events including, new community grand openings, re-launch events, Realtor events * Oversee and manage internal events, including National Marketing meeting * Establish and maintain vendor relationships with area newspapers, new home publications, real estate-related television programs and other media outlets * Place advertisements in area newspapers, industry publications and internet according to marketing plan; monitor costs and deadlines * Negotiate cost-effective ad buys * Coordinate photography, both interior and exterior of new communities, new product lines, etc., for use in company marketing material * Maintain Divisional and National stock photography and product imagery library * Maintain quarterly marketing calendar and track marketing results * Conduct market analysis and monitor competitive activity for new and existing communities **Other Duties:** * Attend industry specific events, expos, etc. Attend new community grand openings.

**Knowledge/Skills and Experience:** * Knowledge of sales and marketing concepts * Strong verbal and written communication skills * Ability to operate in a high-energy, high intensity and rapidly evolving environment * Data driven with strong analytical skills * Up-to-date with the latest trends and best practices in on-line marketing and measurement * Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnel * Excellent organizational skills and detail oriented **Education and Experience:** * Four-year degree in Marketing or equivalent * Minimum of 3 years’ experience * Residential homebuilding experience preferred