Search Marketing Manager


(Bethesda, Maryland)
Full Time
Job Posting Details
We are looking for an experienced search Marketing manager with PPC and SEM skills. Google Analytics, Moz, SEMRush and basic HTML experience.
ROLE DESCRIPTION DESCRIPTION OF DUTIES • Researching and implementing SEO recommendations for website architecture, content, internal linking and other factors to improve SEO positions for target keywords and online visibility • Providing recommendations and executing strategies for content development in coordination with SEO goals • Assisting in development and execution of communication/content strategies via social communities in coordination with SEO goals • Overall management and optimization for client SEM accounts to ensure traffic and ROI goals are met • Perform keyword research and develop ad copy for SEM campaigns • Analyze performance data and implement optimizations to increase ROI of campaigns • Work with cross functional departments and sales teams to align with goals and objectives • Perform regular competitive research analysis for all campaigns • Assist with A/B and multivariate experiments for ad campaigns and usability studies
Ideal Candidate
MUST-HAVES Strong working knowledge of Google Analytics, Moz, SEMRush and basic HTML Full capability to drive traffic with testing and analysis of keywords, copy and landing pages Experience single-page applications, WordPress (AdWords/Bing certification is a plus) NICE-TO-HAVES 3+ years’ experience BA/BS degree (Business, Marketing, Analytics); advanced degree is a plus Demonstrated ability to build dashboards that clear articulate progress of SEO initiatives International experience is a plus Experience with Heap, Tableau and Powier BI


Answered by on
This question has not been answered
Answered by on

There are no answered questions, sign up or login to ask a question

Want to see jobs that are matched to you?

DreamHire recommends you jobs that fit your
skills, experiences, career goals, and more.