Web Analytics Marketing Manager

With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.

Provide organizational strategic and analytical insights around global website properties to help drive strategic digital initiatives, and align those initiatives with regional marketing teams, managers, business leaders, and external vendors as it relates to the web platforms.

* Review, track, report, and provide directional recommendations on website and behavioural analytics * Provide optimization recommendations based on historical and current data * Conceptualize and develop recommendations based on analytics insights to help execute strategic digital programs and/or modifications to enhance value to business lines and web properties * Provide weekly/monthly reports to department, regional and business stakeholders * Acts as the analytics subject matter expert for regional managers and the marketing teams * Accountable for the support and enhancement of marketing automation strategies and overall improvement of user engagement across CBRE web properties * Ensure program elements are accurately aligned, tested and implemented (SiteCore requirements, tracking/analytics, etc.) * Actively works with department Managers and Director to help define digital strategies with business leaders and regions, vetting those strategies with key stakeholders within various departments internally, including external vendors * Provides analytics and marketing automation training and support for new and existing programs as needed * Familiar with SEO/SEM best practices and online program management * Other duties may be assigned

* Education * Bachelor's degree (BA/BS) from four-year college or university in marketing or related field and a minimum of six to eight years of related experience and/or training. * Key Competencies * Expert in Google Analytics Enterprise reporting * Strong knowledge of digital marketing analytics and deployment * Solid knowledge of SiteCore CMS platform and marketing automation * Ability to comprehend, analyze and interpret complex business documents * Experienced with managing resources in a matrix environment, including external vendors * Ability to make effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups.