Marketing & Business Development Specialist

CBIZ

(Boston, Massachusetts)
Full Time
Job Posting Details
About CBIZ
CBIZ enables you to dedicate your time to critical business matters by providing custom solutions that help you manage your finances and employees.
Summary
The Marketing & Business Development Specialist will manage all aspects of proposal/new business presentation opportunities, from research to positioning, writing, editing, design, and delivery of documents. In addition, this position works closely with the sales team to determine the pursuit strategy, key selling points, and the role of the sales team in presentations to increase close rates. This position is 70 – 80% new business focused and 20 – 30% general marketing.
Responsibilities
* Review requests for proposals (RFPs) and assist in qualifying the opportunity, identifying sales team, facilitating sales team strategy meetings, drafting contents, and establishing deadlines * Develop high-impact business development documents reflecting the firm’s brand identity, messaging and positioning within tight deadlines * Develop compelling responses to unique and challenging proposal questions within specified deadlines * Create graphics/design elements depicting message points to elevate sophistication of proposals/presentations * Review, proofread and edit drafts of new business documents * Coordinate final proposal/presentation production, including printing and binding hard copies, emailing electronic copies, and confirming delivery * Create and distribute monthly pipeline report of prospect opportunities and status * Maintain the firm’s new business tracking log * Manage client events including development of an agenda and securing speakers, development and distribution of invitations, managing RSVPs and off-site location logistics * Assist with sponsorship event logistics including collateral development, speaking engagement presentations, advertisements, and off-site location logistics including booth setup and attendance at events * Produce and distribute quarterly Alumni newsletter and manage related Alumni LinkedIn Group page * Coordinate and assist with other marketing activities of the Firm, including social media, newsletters and thought leadership materials, website enhancements and updates, and advertising * Other responsibilities as necessary
Ideal Candidate
* BA in Marketing, Creative Writing, Communications, English or related field * 3 – 5 years of business development/marketing/proposal writing experience, professional services experience preferred * Strong PowerPoint and Excel skills required; Adobe InDesign, or other design software experience a plus * CRM and/or inbound marketing software experience a plus * Experience articulating message points and positioning in business development/sales documents * Effectively interact with all levels from Managing Directors through to administrative staff * Ability to think creatively and visualize final document deliverables * Excellent organizational, planning, and prioritization skills * Excellent written and oral communications skills required * Strong client service focus and results-driven attitude * Strong grammar, proofreading, and analytical skills * Manage multiple projects under tight deadlines within a fast-paced environment * Team player who is also self-motivated and can work independently with minimum supervision

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