Digital Marketing Manager


(Cambridge, Massachusetts)
Full Time
Job Posting Details
About CarGurus
At CarGurus, we are all about making the online car shopping experience more transparent. We give you the data and information you need to make smart, empowered car shopping decisions.
We’re looking for a versatile digital marketing manager to join our consumer marketing team. Do you love testing and scaling new marketing channels? Are you equally strong at identifying a target audience and the channels to reach them as well as analyzing and optimizing results? Do you have a good mind to participate in campaign strategy and creative direction but an appetite for rolling up your sleeves to get things done?
* Participate in identifying and evaluating new paid marketing channels with an objective of efficient scale * Project manage the launch and optimization of new customer acquisition campaigns * Project manage the development of creative assets * Work with internal and external partners to implement campaigns & ensure proper tracking * Report on and optimize campaign performance * Partner with Algorithmic Traffic Acquisition team to optimize copy and creative for significant paid search and retargeting campaigns * Partner with CarGurus’ editorial team to analyze the impact of our social media outreach and identify levers to improve consumer engagement through our owned social channels * Perform regular and ad hoc reporting & analysis of campaign-specific and overall marketing performance * Report weekly and monthly on overall progress vs goals for traffic acquisition and site conversions; participate in identifying and executing on levers for ongoing performance improvement
Ideal Candidate
* Bachelor’s degree from a top tier school * 5+ years of relevant B2C digital marketing experience, preferably for a consumer website with meaningful scale * Strong knowledge of the digital and mobile marketing landscape – prior experience with Facebook and YouTube advertising a plus * Exceptional analytical skills - experience with Excel, Google Analytics, Looker and/or comparable analytics tools a must! * Detail-oriented and an excellent problem-solver. Can multi-task and juggle many simultaneous priorities * Ability to manage multiple priorities with limited oversight * Excellent project management skills * Exceptional communication skills, written and verbal * Ability to work both independently and collaboratively to deliver results


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