Marketing Specialist

CARFAX is the vehicle history expert for used car buyers, sellers and the automotive industry. CARFAX created the Vehicle History Report in 1986 and continues to develop innovative services – like CARFAX Used Car Listings and the myCarfax app, a virtual garage, that make it easier to buy, sell and own a used car. We maintain a database comprising over 14 billion vehicle history records from more than 92,000 sources worldwide, adding new sources, and more records, daily.

This position reports to the Director - Marketing of the Banking & Insurance Group and is primarily responsible for handling the department's various marketing activities related to client acquisition, engagement, and retention. This position will focus on marketing to the auto finance industry.

* Prepare print and electronic marketing collateral to support the department's sales and account management staff. * Creation of omni-channel marketing campaigns that align with budgetary constraints. * Identify and manage trade show exhibitions and sponsorship opportunities. * Lead the production of a quarterly newsletter including copywriting, fact checking, and distribution. * Create marketing automation campaigns to assist in new client acquisition, upselling, and retention. * Verify and manage customer testimonials. * Analyze marketing campaigns reporting on results in order to improve marketing efforts. * Other duties as assigned.

* Applicant should have 2 - 4 years of experience supporting a marketing department producing both print and electronic marketing materials. * Knowledge of marketing automation principles and exposure to a marketing automation platform. Strong candidates possess proficiency in Marketo. * Proven track-record of delivering cross-functional projects from conception to completion. * Exceptionally well-organized with a strong attention to detail and the ability to work independently. * Strong time management and copywriting skills. * Robust computer skills, especially MS Word, Excel, and MS PowerPoint. * Understanding of Salesforce.com. * Experience in graphic design a plus. * Experience marketing to the auto finance industry a plus. * B.S. in Marketing or Business major. * All Candidates subject to a full background check.