Digital Marketing Specialist

We are a national, community-based organization of volunteers, whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.

PRIMARY RESPONSIBILITIES - Lead the implementation of digital marketing & fundraising solutions for new and existing programs, across the organization. This could include, but is not limited to, the creation and deployment and integration of websites, Google Analytics, SEO/SEM campaigns and social media activities. - Lead user experience design and implement optimization plans for new and modified digital solutions. - Participate actively in design, development, configuration and quality assurance testing of digital solutions. - Work with internal stakeholders to develop reports and dashboards for digital solutions. - Oversee ticket management system for handling inbound public and staff support requests; review, establish and optimized processes; define SLAs and monitor reports to ensure customer service levels are met - Ontario Division staff support lead for Luminate online fundraising platform. - Working with National Office, ensure that available documentation and training resources are made available to division stakeholders and that business processes around digital fundraising are adhered to. Conduct training sessions for division staff and volunteers, as required. - Research and evaluate tools with the potential to meet business needs within digital solutions. - Provide ongoing consultation to staff regarding digital solutions - Ensure the Society’s visual identity and web development standards are adhered to in all online marketing & fundraising initiatives. - Ensure compliance with legal and ethical standards of CRA, CMA, PIPEDA, AODA, CCS, and Imagine’s Ethical Fundraising Code. - Stay current on innovations and best practises as they relate to digital fundraising and marketing. - Work with 3rd party vendors (as required). - Other projects/duties as assigned. - Works in compliance with the Occupational Health & Safety Act and its regulations.

QUALIFICATIONS - Related post-secondary education, preferably in online/digital marketing/e-commerce; or equivalent combination of education and related experience. - Minimum 3 years of digital experience, including the development of websites, execution of e-mail marketing campaigns, Google Analytics, SEM/PPC/CPC campaigns, and social media. - Experience with online fundraising platforms (Convio/Luminate preferred) and/or content management systems. - Experience with user interface design, wireframes and user experience testing. - Strong working knowledge of HTML5, CSS, Javascript. - Excellent analytical and problem solving skills, including experience with online data collection, analysis, and report development. - Excellent organizational, time management, and written communication skills. - Customer focus to interact with staff, donors, volunteers and members of the general public. - Ability to work independently and exercise sound judgement. - Proficiency in MS Office. - Proficiency in Photoshop an asset. - Experience working in a large multi-level or non-profit organization an asset. - Experience in project and client management an asset. - Knowledge of Canadian Cancer Society policies and procedures would be an asset. - A Criminal Records Check is required. - Non-smoker.