Integrated Digital Media Planner

We create powerful ideas people act on. Emotionally charged, culturally relevant, right time, right place ideas. They’re born from unique insights and live within a consumer’s journey — effecting change and driving long-term effectiveness for our clients.

Campbell Ewald’s West Hollywood, CA office has an excellent professional growth opportunity available for an Digital Media Planner within the media group. This position will focus on all facets of digital media planning on a fast-paced and dynamic team.

* Strategic, creative, and innovative planning of digital media initiatives, integrated with the overall communications planning effort * Tactical execution of Digital Media campaigns including paid display, mobile, video, search, and social * Active operation within CE’s programmatic trading desk * On-going analysis and interpretation of Digital Media results * Digital Media optimization recommendations and execution * Staying current on all trends and news in Digital Media and anything related to new media and technology

* Bachelor’s degree in advertising, marketing, communications or related field of study * Minimum of 6-12 months of digital campaign trafficking experience preferred * Proactive nature; creative thinking; attention to detail; high level of effort and ability to follow through on assignments * Strong communication skills * Exhibit critical analysis of data * Preferred knowledge of the following Digital Media tools: * PRISMA Digital * Doubleclick Campaign Manager or Atlas * Doubleclick Search or equivalent search management tool * ComScore or Nielsen NetRatings * Doubleclick Bid Manager or equivalent programmatic tool