Ad Tech Optimization Analyst

Cafe Mom

(New York, New York)

Full Time

Job Posting Details

About Cafe Mom

CafeMedia is a rapidly growing digital media company that delivers highly participatory and shareable content to reach up to 75 million monthly users across our owned and operated Properties, CafeMom Blogger Network, and Social Platforms.

Summary

This position involves coordinating, trafficking and optimizing online advertising campaigns running on www.cafemom.com, www.babynamewizard.com and www.mamaslatinas.com. You will gain in-depth knowledge in this dynamic & rapidly evolving industry while working with senior management to understand client objectives/goals and lead the optimization of campaigns. You will become an expert in the leading ad tech platforms and third party verification services (comScore, Nielsen, DoubleVerify, Integral Ad Science). This is an ideal first job for anyone interested in a career in digital media!

Responsibilities

Traffic ads using DoubleClick for Publishers (DFP), DFP Sales Management, DoubleClick Studio and MediaMath
Implement (load and QA) advertising creative
Communicate with internal Sales, Client Solutions and Account Management teams
Work with clients’ creative departments and rich media vendors
Retarget ads on real-time bidding systems

Ideal Candidate

Experience with DFP a big plus
Experience with HTML, JavaScript, Flash and rich media a plus
Extremely organized and detail oriented
Excellent communication skills
Ability to work well in a fast-paced, deadline-oriented environment

Compensation and Working Conditions

Additional Notes on Compensation

A competitive base salary will be offered. In addition we offer health/dental/vision benefits, 401k, stock option plan, life insurance, paid vacation/sick/personal time, and many perks.

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