Ad Tech Optimization Analyst
Cafe Mom
(New York, New York)Job Posting Details
About Cafe Mom
CafeMedia is a rapidly growing digital media company that delivers highly participatory and shareable content to reach up to 75 million monthly users across our owned and operated Properties, CafeMom Blogger Network, and Social Platforms.
Summary
This position involves coordinating, trafficking and optimizing online advertising campaigns running on www.cafemom.com, www.babynamewizard.com and www.mamaslatinas.com. You will gain in-depth knowledge in this dynamic & rapidly evolving industry while working with senior management to understand client objectives/goals and lead the optimization of campaigns. You will become an expert in the leading ad tech platforms and third party verification services (comScore, Nielsen, DoubleVerify, Integral Ad Science). This is an ideal first job for anyone interested in a career in digital media!
Responsibilities
* Traffic ads using DoubleClick for Publishers (DFP), DFP Sales Management, DoubleClick Studio and MediaMath
* Implement (load and QA) advertising creative
* Communicate with internal Sales, Client Solutions and Account Management teams
* Work with clients’ creative departments and rich media vendors
* Retarget ads on real-time bidding systems
Ideal Candidate
* Experience with DFP a big plus
* Experience with HTML, JavaScript, Flash and rich media a plus
* Extremely organized and detail oriented
* Excellent communication skills
* Ability to work well in a fast-paced, deadline-oriented environment
Compensation and Working Conditions
Additional Notes on Compensation
A competitive base salary will be offered. In addition we offer health/dental/vision benefits, 401k, stock option plan, life insurance, paid vacation/sick/personal time, and many perks.
Questions
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