Retail Marketing Manager

Cabela's Incorporated is a direct marketer and specialty retailer of hunting, fishing, camping, shooting, and related outdoor recreation merchandise, based in Sidney, Nebraska.

- Contribute to store profitability and increase store traffic by developing and executing retail marketing plans and key marketing event sat the store level, allocating and partnering with key resources including outside vendors, contractors, celebrities, volunteer agencies and in-store Outfitters. - Contribute to a positive customer shopping experience by developing, planning and executing in-store season appropriate seminars, demonstrations, classes and other educational customer needs by understanding both consumer and competitive environment and trends and seasonal activities. - Contribute to Cabela’s community outreach presence and ensure Cabela’s brand and image are upheld through the community outreach efforts by the active participation with local outdoor non-profit groups, key organizations and events that represent Cabela’s core customer base. - Actively promote Cabela’s through public relations by identifying key media contacts in the store trade area; develop and foster these relationships to leverage local PR efforts and maximize media exposure for on-site and off-site events; actively function as the PR liaison for the retail store location. - Manages the promotional budget including month end reconciliation and forecasting and contribute to the ROI analysis for each major store event executed. - Other Duties as Assigned by Management.

- Bachelor’s Degree - 2 to 4+ Years’ Experience - This position requires a sound understanding of budgeting, planning, advertising, promotions, community relations, public relations, donations and sponsorships. - Must be able to develop and manage teams to accomplish marketing and communication goals in a fast-paced work environment, and adapt quickly to changing priorities. - Ability to communicate with others in a manner that ensures clear and mutual understanding of information. - Excellent oral and written communication skills. - Sound judgment, decision making and problem solving skills. - Highly organized with a keen ability to manage competing priorities. - Event management experience. - Effective team player and leader.