E-Mail Marketing Specialist

Brett/Robinson Gulf Corporation

(Gulf Shores, Alabama)

Full Time

Job Posting Details

About Brett/Robinson Gulf Corporation

Beach rentals from Brett/Robinson provide vacationers with exactly what they need to have memorable times here on the Gulf Coast!

Summary

The E-mail Marketing Specialist is responsible for the ownership of the setup, maintenance, and review of all email marketing communications and programs in support of company goals. This includes responsibility for the day-to-day, hands-on execution of e-mail marketing campaigns and analyzing data and reporting on the effectiveness of all campaigns.

Responsibilities

- Serves as a representative of Brett/Robinson, displaying courtesy, tact, consideration, and discretion in all interactions with owners, guests, and co-workers
- Performs day-to-day e-mail marketing activities to include email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
- Conduct analysis of campaigns to improve open, click-through, and conversion rates
- Track and report on the success of promotional campaigns, customer numbers, and identify through reports variations and trends in the market
- Collect data to use and adjust future e-mail marketing strategies
- Recommend opportunities for marketing to increase the market share of Brett/Robinson
- Consolidate and analyze data for e-mail marketing programs
- Perform database and list management
- Responsible for troubleshooting technical issues related to HTML presentation, list segmentation, and other aspects of e-mail execution
- Perform Market Research studies
Reports safety hazards
- Attends departmental meetings
- Performs other duties as assigned

Serves as a representative of Brett/Robinson, displaying courtesy, tact, consideration, and discretion in all interactions with owners, guests, and co-workers
Performs day-to-day e-mail marketing activities to include email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
Conduct analysis of campaigns to improve open, click-through, and conversion rates
Track and report on the success of promotional campaigns, customer numbers, and identify through reports variations and trends in the market
Collect data to use and adjust future e-mail marketing strategies
Recommend opportunities for marketing to increase the market share of Brett/Robinson
Consolidate and analyze data for e-mail marketing programs
Perform database and list management
Responsible for troubleshooting technical issues related to HTML presentation, list segmentation, and other aspects of e-mail execution
Perform Market Research studies Reports safety hazards
Attends departmental meetings
Performs other duties as assigned

Ideal Candidate

Knowledge of principles and methods involved in developing, maintaining, and performing email marketing activities
Bachelor’s Degree in Marketing, Business, or other related field
Minimum of three (3) years business experience specifically in the area of e-mail marketing
Professional manner and a high energy level; exhibits a positive attitude.
Advanced knowledge of marketing principles
Advanced Knowledge and experience with data analysis and reporting
Superior Computer skills including Excel, Word, and Access
Ability to work well with others in achieving the goals of the company
Excellent communication skills both written and oral