Marketing Communications Writer

Bowie State University is an important higher education access portal for qualified persons from diverse academic and socioeconomic backgrounds.

Bowie State is the oldest Historically Black College/University in Maryland and one of the ten oldest in the country. It is also a diverse university whose 5,500 students, along with faculty and staff, come from many ethnic backgrounds. In addition to its 23 undergraduate majors, Bowie State offers 35 master's, doctoral, and advanced certification programs. Its advanced research facilities include one of the world's 100 most powerful supercomputers and a satellite operations control center managed in conjunction with NASA.

* Writes compelling and engaging marketing and informational copy for a variety of communication channels including print publications, websites, advertising, social media and video in a tone and style consistent with the university’s brand image and personality; * develops a deep understanding of the university’s competitive marketplace to conceptualize and execute advertising and marketing strategies in collaboration with team members; * conducts interviews with internal and external sources to execute high level writing projects including recruitment materials and web site content that engage the audience and elevate the brand; * proofreads, edits, and rewrites content to assure consistent style, tone, grammar and alignment with institutional messages; * maintains effective working relationship with university staff and external stake-holders, serving as University Relations and Marketing liaison on campus committees to develop appropriate solutions to meet communication needs; * manages multiple and competing priorities to ensure timely completion of critical projects; * performs other related duties as assigned.

**Education** * Bachelor’s degree required with majors in English, creative writing, marketing, or a related field preferred. **Experience** * Minimum three (3) years professional copywriting experience in advertising, public relations or a related field required. **Knowledge Skills and Abilities** * Demonstrated skills in writing, editing, and organizing content for web sites, social media and a range of marketing materials. * Thorough knowledge of effective communication principles and marketing communication strategies; * extensive copywriting experience with ability to translate key messages in compelling, persuasive copy, varying style and tone depending on the audience, message and marketing channel; * broad knowledge of print, broadcast, electronic and social media communication channels; * excellent interpersonal and teamwork skills and ability to work independently; proficient with Microsoft Office applications.