Product Marketing Specialist

Bluebeam

(Pasadena, California)

Full Time Entry-Level

Job Posting Details

About Bluebeam

Bluebeam, Inc. develops smart, simple PDF creation, markup and editing software for paperless workflows. Our award-winning products are used by the world’s top architecture, engineering and construction firms, as well as government agencies. We also have a strong following among tablet PC users, students and educators, accountants and even lawyers. Our company is an open, creative environment in which we work hard and have a great time in the process.

Summary

In this role, you will have a direct impact on developing plans that successfully bring our products to market.

Responsibilities

* Report to the Product Marketing Manager
* Collaborate closely with the Product Management team and across the Marketing organization
* Project manage marketing sub-teams (Marketing Communications, Experiential, Creative, Channel, and International Marketing Teams) through our annual strategic planning process and on-going progress-to-plan updates
* Lead new product launches, managing the cross-functional implementation of the launch plan
* Be the resident expert on how current and potential customers make purchasing decisions and the competitive marketing landscape
* Collaborate with the Product Marketing Manager to review requests for product marketing materials. Drive the development of approved assets in conjunction with the Content Team and the Creative Team
* Drive strategy and content for our monthly Product Newsletter in close collaboration with the Email Marketing Specialist and International Marketing Specialist
* Manage the development of Bluebeam’s marketing personas
* Develop a plan to socialize and bring visibility to all product marketing related initiatives. Including but not limited to owning all product marketing related news or updates on Bluebeam’s intranet
* Project manage, facilitate, track and report results on an ongoing basis

Report to the Product Marketing Manager
Collaborate closely with the Product Management team and across the Marketing organization
Project manage marketing sub-teams (Marketing Communications, Experiential, Creative, Channel, and International Marketing Teams) through our annual strategic planning process and on-going progress-to-plan updates
Lead new product launches, managing the cross-functional implementation of the launch plan
Be the resident expert on how current and potential customers make purchasing decisions and the competitive marketing landscape
Collaborate with the Product Marketing Manager to review requests for product marketing materials. Drive the development of approved assets in conjunction with the Content Team and the Creative Team
Drive strategy and content for our monthly Product Newsletter in close collaboration with the Email Marketing Specialist and International Marketing Specialist
Manage the development of Bluebeam’s marketing personas
Develop a plan to socialize and bring visibility to all product marketing related initiatives. Including but not limited to owning all product marketing related news or updates on Bluebeam’s intranet
Project manage, facilitate, track and report results on an ongoing basis

Ideal Candidate

1-2 years product marketing experience
Strong verbal, and written communication skills
Excellent at providing context and making thoughtful, clear and actionable recommendations
Excels at working cross-organizationally, aligning multiple stakeholders and teams across organizations
Strategic thinker
Driven, self-starter
Organized and proven ability to project manage
Comfortable creating and giving presentations
BA/BS degree in Marketing, Communications or related field preferred.

Compensation and Working Conditions