Content Marketing Director

Blue Wheel Media

(Troy, Michigan)
Full Time
Job Posting Details
About Blue Wheel Media
We are strategists, creatives, producers and technologists who share a passion for creating progressive branding and digital marketing ideas.
Summary
Our Content Marketing Director is experienced in delivering high-quality, relevant, and valuable content that makes brands the authority in their space. This person will drive the strategy, develop and execute inbound marketing content across both Search (SEO) and Social Media. Deliverables to external audiences include: writing blogs, articles, white papers, eBooks, newsletters, visuals, collateral, seminar content, and much more! This content marketing director will also manage the content development/writing team of 2+ team members.
Responsibilities
* Creating content calendars for respective clients. * Working with the marketing team to develop a content strategy that aligns with marketing objectives and engages buyer personas. * Has an eye for branding, messaging, and maintaining proper “voice” * Producing inbound marketing content for our brands that brings value while informing, educating, entertaining, and most importantly – driving leads & conversions. * Researching, writing, and placing educational, SEO friendly articles across media, including blogs and social media sites, and online communities. * Must have pre existing knowledge of SEO * Keeping up with current industry news, issues and trends. * Create relationships with 3rd party bloggers & guest bloggers * Including but not limited to collaborating and building relationships with media, associations, thought-leaders, and industry experts. * Assisting the marketing team with other content-related needs. * Strategizing and creating content for lead nurturing campaigns. * Manage multiple projects at once while meeting deadlines.
Ideal Candidate
* Exceptional writing, editing and proofreading skills. * 5+ years experience in a digital marketing agency, specifically but not limited to content marketing, SEO, journalism, PR, or related field. * Experience with SEO. * Experience in business, marketing, or psychology is a plus. * Expert blogging, content marketing, and social media knowledge. * Proven track record in researching, interviewing, writing, editing and producing content. * Ability to work in a fast-paced entrepreneurial environment. * Experience with blogger platforms i.e. wordpress. * Motivated self-starter. * Low-Level coding is a plus (HTML/CSS, etc)

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