Retention Marketing Manager

Blinds.com, based in Houston, Texas, is the largest online seller of blinds.

It’s no surprise that a majority of revenue today comes from repeat customers. The Retention Marketing Manager will play a vital role in continuing to grow our retention program and maximizing our customer lifetime-value. You will be the primary advocate for this customer segment while being the functional owner of Email and Direct-Mail channels, with a responsibility to deliver timely & relevant communication to our customers at each point in their purchase journey.

* Manage the email & Direct-mail process workflow including development of the calendar; while collaborating with Creative, Merchandising and Promo teams * Analyze and report channel performance and test results * Review all campaigns prior to execution to ensure for accuracy and brand consistency * Oversee our nascent transition from “batch and blast” campaigns to automated/triggered communication in both email and direct-mail. * Monitor email deliverability and list hygiene to ensure optimal inbox placement * Drive optimal segmentation by understanding customer lifecycle and ongoing testing * Stay up to date on industry trends and new technologies

* BA/BS degree in Marketing/Communication or analytical emphasis * 3+ years’ experience with email and/or direct-mail with at least 1 year of channel ownership * Proficiency with MS Excel and ability to interpret and communicate results and recommendations to team and leadership * Excellent verbal and written communication skills; with a collaborative personality and analytical mindset; and an ability to self-manage priorities * Strategic thinker, with exceptional attention to detail and a focus on results **Nice to haves:** * HTML/CSS familiarity * Experience working with ExactTarget or other ESP * MS Access or SQL knowledge * Adobe Analytics or similar web-analytics platform (e.g. Google Analytics)