Associate Brand Manager

Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of more than 27,000 U.S. associates operates 70 manufacturing locations in the United States.

Under supervision, the Associate Brand Manager will develop and implement brand and marketing strategies and programs in order to achieve profit and sales objectives for our Breakfast portfolio. Responsibilities include the development and execution of brand strategy and marketing programs, key initiative project management and the coordination of field sales, cross functional teams, and suppliers as directed.

* Oversee the planning and execution of key business and marketing activities related to product development, packaging, consumer promotion, advertising including social media, market research plus cost savings and productivity initiatives. * Collaborate to develop annual business and marketing plans for relevant categories of responsibility with appropriate objectives, strategies, programs, tactics and rationale. * Manage and coordinate efforts of functional groups on key initiatives exercising sound judgment when providing direction to these project teams. * Develop localized business plans in conjunction with the regional Business Units and Retailer Customer Teams. Anticipate and manage the revision of plans as needed to address an ever changing competitive environment. * Develop new product, line extension, product improvement and holiday/seasonal recommendations based on consumer learning, competitive and internal sales trends and manufacturing opportunity. * Manage marketing and promotional expenditures and set up controls to maintain financial commitments working closely with Financial Management. Includes post program results evaluation and forward recommendations

* Strong Leadership and Personality skills * Strong ability to manage people without having direct organizational authority * Demonstrated analytical skills with ability to generate business insights from diverse data sources * Excellent persuasive communication skills: written, verbal and presentation. Ability to multi-task, organize time and lead groups with minimum direction * Self-starter with proven ability to manage complexity and problem-solve * Computer skills and proficiency with Powerpoint, Excel and other software/ applications. **EDUCATION**: * Bachelors of Arts in Business/Marketing required, Masters of Business Administration Preferred **EXPERIENCE:** * Marketing background (3+ years) * Consumer Packaged Goods or Food Industry experience a plus