Inbound Marketing Specialist

Better Cloud

(New York, New York)
Full Time
Job Posting Details
About Better Cloud
Our products provide critical insights, automated management, and intelligent data security for cloud office platforms. By leveraging open APIs, BetterCloud securely connects with your data at its source, providing maximum control without requiring any cumbersome setup. Offering solutions for both Google Apps and Office 365, BetterCloud is trusted by IT teams in over 50,000 organizations worldwide.
Summary
BetterCloud, voted Crain's Best Place to Work 2015, is looking for a ‘jack-of-all-trades’ marketer to join the Marketing department as an Inbound Marketing Specialist. This person will assist multiple facets of BetterCloud’s marketing efforts, including (but certainly not limited to) creating and promoting amazing content, managing events (online and in-person), and building awesome relationships with BetterCloud’s community. In this position, it will be your responsibility to work closely with BetterCloud’s Content Marketing Managers to ensure their incredible work is distributed in every manner possible. While our Content Marketing Managers are experts in their field, we need help exploring, leveraging, and experimenting with new channels and formats on a daily basis. This position will be extremely hands on with content creation, distribution, and measuring success within the Inbound Marketing team. This role is perfect for someone who wants to kickstart their marketing career with a company that places a TON of emphasis on inbound marketing. You will learn every aspect of the inbound marketing process with the opportunity to develop valuable skills in a rapidly growing leader in the B2B space. This position will report to our Inbound Marketing Team Lead.
Responsibilities
* Work with our Content Marketing Managers to promote their content on social media * Repackage and repurpose existing content into different formats to gain additional distribution (think Slideshare, downloadable PDFs, etc.) * Expand our growing audience by coordinating in person events for IT professionals, including our customers * Leverage our primary research and other sources to create net-new content (like "These 40 Stats Will Change the Way You Think About Google Apps")
Ideal Candidate
* Excellent written / verbal communication skills * High motor - you need to be constantly exploring opportunities to distribute / repackage BetterCloud’s content * Extremely high attention to detail **Recommended** * Basic knowledge of WordPress (our CMS of choice) * Basic knowledge of email marketing * Social media experience (we’ll be checking your Twitter profile!) * Basic Photoshop / graphic design skills are a plus but not required
Compensation and Working Conditions
Benefits Benefits included
Reports to Inbound Marketing Team Lead

Additional Notes on Compensation

Competitive base salary Full benefits package Stock options Career growth with an industry innovator

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