SEO Content Manager/Senior Copywriter

Berkshire Hathaway Automotive

(Phoenix, Arizona)
Full Time
Job Posting Details
About Berkshire Hathaway Automotive
Berkshire Hathaway and its subsidiaries engage in diverse business activities, including property and casualty insurance and reinsurance, utilities and energy, freight rail transportation, finance, manufacturing, retailing, and services.
Responsibilities
The marketing team at Berkshire Hathaway Automotive supports advertising and marketing efforts for the company’s 100+ automotive dealership franchises nationwide. We are seeking a seasoned SEO Content Manager/Senior Copywriter to lead our copywriting team’s efforts. The ideal candidate will not only possess excellent writing, editing, creative and analytical skills, but also a keen eye for detail and precision. This individual will also help define requirements, tasks, and resources related to SEO strategy. **Key Functional Areas of Responsibility:** - Serve as resident SEO expert responsible for assisting Digital Marketing Director in developing and executing dealership SEO strategy. - Communicate to clients, team and management on strategy/project development, timelines and results. - Manage copywriting team in the production of high-quality SEO copy for the web, e-newsletters, press releases, print and other media. - Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. - Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. - Write copy for all interactive products, including e-newsletters, custom web pages and social media marketing. - Assist in the development of measurable, integrated, interactive campaigns and products that help Berkshire Hathaway Automotive dealerships achieve their individual advertising goals and strategic marketing plans. - Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
Ideal Candidate
- Excellent writing and analytical skills - Advanced knowledge for and passion for SEO - Must be a creative thinker - Strong attention to detail - Self starter with the ability to work independently and as part of a team - Strong familiarity with Microsoft Office Suite (Word, Excel, PowerPoint, etc.) - Experience working with CMS and building/administering content in multiple CMS environments **Education:** - B.A. in English, Journalism or Communications

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