Marketing Communications Specialist

BASF Corporation

(Charlotte, North Carolina)
Full Time Travel Required
Job Posting Details
About BASF Corporation
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas.
Summary
We’re looking for a Marketing Communications Specialist to provide project management for advertising, marketing and public relations programs of the BASF Crop Protection Division, headquartered in Research Triangle Park. The specialist will work closely with business representatives to develop and implement creative and effective marketing campaigns to position BASF as a solutions provider to growers and support other business goals.
Responsibilities
- Supervising deployment of a variety of communications tools and tactics, including direct marketing; print, broadcast and online advertising; trade shows and promotional events, news releases and digital communications. - Overseeing the work of advertising/PR agency consultants and executing marketing and communications plans for products and programs according to corporate and division guidelines and budgets. - This position is eligible for relocation assistance. - This position is part of a job family. Incumbent will be hired at a level commensurate with their knowledge, skills and abilities.
Ideal Candidate
**Requirements:** - B.A. or B.S. degree. - Minimum of 4 years of marketing communications, business communications, PR/media relations, advertising or a related field. - Experience in developing and executing integrated marketing programs involving multiple channels. - Excellent writing and presentation skills. - A record of success in matrixed structures and team environments. - Ability to work collaboratively with internal customers and manage multiple deadlines and priorities. - Comfort in a fast-paced, results-driven environment. - Ability to travel 25 - 40% of time depending on business needs. **Preferred:** - B.A. or B.S. degree in marketing communications, journalism, PR or a related discipline. - Related work experience in commercial agriculture, crop protection, chemical, environmental protection or other highly regulated fields or industries. - 6+ years of marketing communications, business communications, PR/media relations, advertising or a related field.

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