Head of Market and Competitive Insights

Avaya is known as a leader in helping organizations around the world succeed by integrating communications with business strategy and operations. In fact, Avaya came about as an independent company so it could bring even more focus to innovating in business communications.

Market and Competitive insights is responsible for designing, developing, conducting, analyzing, and presenting market research initiatives to drive and support the strategic objectives of the business through review of market conditions, trends, competition, and market share

• Provides direction and has strategic influence within the organization by providing market and competitive intelligence that drives critical business decisions
• Provides strategic recommendations and business insights, related to the product and services strategies and customer segment strategies
• Drives and guarantees market research excellence within the organization, by adherence to relevant methodologies & best practices and stays informed on new and emerging market research trends.
• Demonstrates knowledge of marketing and sales strategies and how customized market insights can inform strategies and sales pursuits
• Maintains strong research design skills and the ability to generate and test hypotheses
• Determines the appropriate research methodologies (primary and/or secondary) that will best align with research objectives
• Understands what data is required to make informed decisions and how to articulate to the business the “so what” in the information
• Leverages strong project management skills
• Build and manage a strong market insight and competitive analyst team
• Interacts with the Executive Committee on market insight information
• Manages third-party and vendor relationships
• Is responsible for establishing and managing the annual market research budget
• Demonstrates strong written and verbal communication skills
• Demonstrates analytical prowess and uses analysis to enable improved decision-making

Competitive Intelligence

• Develop and implement the annual and long range competitive intelligence strategy
• Create and maintain the competitive intelligence tracking systems, market information repository to facilitate knowledge sharing across the organization
• Support the competitive intelligence needs of business unit and determine the most effective and efficient way to meet these needs.
• Facilitate quality control of suppliers used to support the competitive intelligence function
• Analyse and assess strategic implications of competitive intelligence findings and provide recommended actions to senior leadership
• Participate in cross-functional teams requiring market information.
• Gather information from a variety of internal and external sources regarding competitors' strategy, market share, and product development.
• Provides rigorous assessment of the accuracy, validity and reliability of gathered and actionable competitive information streams

• Utilises broad and deep knowledge to develop innovative new business practices, policies and procedures
• Contributes to the development of department strategy
• Works on or may lead highly complex projects of large scope
• Projects are typically cross-functional and have significant and long-term impact
• Provides solutions which set precedent
• Independently defines project establishes budgets identifies participants and mitigates risk
• Consults with management to determine project objectives with long-term implications
• Substantial experience applying research methodologies in gathering market and customer insights that inform products/services value propositions and customer segment strategies
• Solid experience in conducting primary research for market segmentation studies
• BS/BA in decision science, marketing desirable