Sr. Web Analyst

ASME

(Little Falls, New Jersey)
Full Time
Job Posting Details
Responsibilities
Responsibilities: - The Senior Web Analyst position will focus on analyzing, interpreting and delivering web intelligence generated by ASME online. - They will focus on multiple website traffic along with data from search analysis and social platforms to offer insight and recommendations to help guide the organization’s business strategy in the online space. - They will also work with the website technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements in order to ensure the correct data is being collected for their analysis. -They will be expected to partner with outside business units and companies to ensure that best practices in metrics and decision making are being exposed to the BU management and core website decision makers.
Ideal Candidate
Requirements: - Bachelor's degree or equivalent additional experience required. - Candidate must have a minimum of 5 years’ plus experience with an increasing level of responsibility, working with web analytics reporting and analysis, preferably with mid to large size companies with multiple functions and business units. In addition the Sr. Web Analyst must have: - Proven critical thinking and pattern recognition skills with the ability to draw out conclusions and convey a narrative. - Experience working with standard clickstream analysis tools: Google Analytics, CoreMetrics, Omniture, ClickTracks, WebTrends, HBX, etc. Demonstrated ability to create dashboards/reports that monitor KPIs. - Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research. - Strong understanding of basic website development / structure … and the leverage points for positively impacting web analytics. - Strong understanding of web best practices related to web analytics and including web conversion metrics. - Knowledge of or familiarity with on-line; measurement, ad serving, and media buying - Proficiency at using Microsoft Excel and other data mining tools.

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