Business Analyst III

Anthem

(Atlanta, Georgia)
Full Time
Job Posting Details
About Anthem
At Anthem, Inc., we believe that our health connects us all. So we focus on being a valued health partner and delivering quality products and services that give members access to the care they need. With more than 67 million people served by our affiliated companies including approximately 37 million enrolled in our family of health plans, we can make a real difference to meet the needs of our diverse customers.
Summary
The position requires extensive experience in digital content management, taxonomy, CMS platforms, relationship and consensus-building skills, and proven ability to think strategically in the complex and evolving healthcare environment.
Responsibilities
* Establishing taxonomy models across multiple digital properties * Establishing intake and workflow models * Writing stories / requirements to supporting the continued build out of a content management platform supporting multi-channel digital content distribution * Works with respective business partners to understand their objectives and come up with optimized solutions leveraging a CMS. * Oversees content management processes including defining workflows, content ownership, approval rules and advising internal business clients on best in class content writing and placement for digital properties. * Aligns on SEO (Search engine optimization) strategy and is accountable on search engine optimization execution * Contributes to a core centers of excellence for digital content at Anthem * Responsible for establishing and helping enforce CMS standards and governance including governance around taxonomy, content standards, etc.
Ideal Candidate
* Expertise in Web Center Sites (Oracle CMS) specifically is preferred * Experience in writing content for complex regulated industries * Highly effective in a large virtual cross functional team aligning to multiple business partners and IT partners.

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