Director, Marketing

Alere delivers reliable and actionable information through rapid diagnostic tests, resulting in better clinical and economic healthcare outcomes globally.

Under general supervision, the scope of this position includes the development and execution of strategic marketing programs supporting assigned Alere product portfolio(s) across market segments that may include: health system, hospital, physician office, patient self-testing (PST), urgent care, retail health, public health, and/or health promotion.

• Lead product portfolio marketing team and develop talent to support that team.

• Develop strategic long-range and annual marketing plans establishing strategies and tactics to promote assigned product portfolio(s) in each target market segment.

• Analyze market segment opportunities and develop strategies to penetrate those markets including the creation of compelling value propositions, competitive positioning, most desirable product attributes and trade-offs, pricing, and sales forecasts.

• Develop promotional campaigns for the assigned product portfolio(s) including communications vehicles, collateral and sales support materials, and distributor- or national account-specific programs, as applicable.

• Analyze effectiveness of promotional programs; monitor trends, market share, etc.

• Serve as the product portfolio champion and a resource for the Sales organization, working closely with the Sales management.

• Serve as the product portfolio champion for senior management.

• Work closely with Global Business Unit, Shared Services Center, Technical Service, Global Marketing Services, other departments, and other companies, when appropriate, on key product portfolio initiatives and market development activities.

• Responsible for reviewing health care and competitive landscapes to ensure that Corporate and Sales organizations are kept up to date on new developments regarding changing marketplace dynamics.

• Exhibit professional behavior with both internal/external business associates that reflects positively on the company and is consistent with the company’s policies and practices.

• Track and complete projects on time and within budget.

• Knowledgeable of federal and other regulations, e.g. QSRs, ISO, ISO 13485, CMDR

• Other responsibilities as assigned.

This role is more specific to HIV/Infectious Disease

• BA/BS in Marketing, Business, Biological Science or related field. MBA with marketing emphasis.

• Knowledge of all aspects of medical marketing and sales, in addition to a strong strategic market and data analysis skills.

• 7-10 experience in related functions.

• 3-5 years sales experience in diagnostic industry.

• Demonstrated ability to manage multiple tasks and projects with success in promoting products.

• Creative and innovative tasks skills with a high level of energy, enthusiasm, endurance, and a can do attitude.