Technical Engagement Marketing Manager

Airbnb

(San Francisco, California)
Full Time
Job Posting Details
About Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet.
Summary
Airbnb is looking for an Technical Engagement Marketing Manager to join the engagement marketing family. The best engagement marketing campaigns in the world engage the right users at the right time with the right message through intelligent segmentation, a true love of analytics and business intelligence, and a passion for scalable delivery enabled by world-class technology. You would own the process of how we design engagement experiments, measure and test our engagement marketing efforts. We’re looking for a true creative who also geeks out on optimizing campaigns through multi-variate testing and fist pumps every time activation rates increase an extra hundred basis points. The right candidate would straddle many worlds, including analytics, product, design, content and of course, marketing.
Responsibilities
* Lead and develop the testing, experiment and measurement framework by which we develop best in class engagement campaigns that will span multiple channels * Define, test, and evaluate growth opportunities for a global engagement marketing team focused on activating and re-activating users * Partner with product, data science and engineering to scale marketing wins by tracking performance, impact and optimization opportunities in a scalable way * Be prepared to do analytical deep dives that drive business critical insight * Be a key enabler for empowering our team to scale our engagement marketing efforts around the world * Identify techniques to continuously improve and streamline analytic processes both for internal team and global partners
Ideal Candidate
* 7+ years of relevant work experience * B.S. in a technical discipline (e.g. engineering, computer science, mathematics, statistics, economics, etc.) preferred * Highly proficient in Excel (pivot tables, graphs, formulas, etc.) and SQL * Knowledge of data visualisation tools (Tableau) and Hive is a plus * Ability to provide thought leadership and direction to a cross-functional team spanning engineering, product, marketing and analytics and manage complex data with aggressive timelines * Proven experience using A/B and multivariate testing to drive growth of a consumer product at global scale * Excellent written and spoken communication skills and strong ability to make confident business decisions * Passion for all things Airbnb. Experience hosting on the site is also a huge plus * Strong ability to work and resolve technical issues

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