SEO Specialist

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet.

Airbnb is looking for a talented Search Engine Optimization Specialist to join the Performance Marketing team in our San Francisco office. This role will help own our search engine optimization efforts across the world. Responsibilities include identifying and optimizing strategic growth levers across Google and other major search engines.

Experience with non-Google search engines (Baidu, Naver, Yandex) is a plus. Success in this role means being at the intersection of marketing and innovation and bringing Airbnb’s Performance Marketing team closer to being the most sophisticated marketing team in the world. The ideal candidate for this position will be analytical, intellectually curious and a great communicator and team player.

• Perform keyword research in multiple languages
• Identify and test new and innovative growth opportunities on a country-by-country basis
• Stay abreast of industry trends and best practices in search engine optimization
• Work with Engineering, Data Science, and Product Growth teams to execute initiatives
• Design and lead A/B tests within our SEO experiment framework
• Manage ongoing communication and workflows with product vendors to help resolve issues, document challenges, facilitate collaborative product roadmap brainstorming sessions, etc.
• Own reporting and analysis of performance metrics and regularly share them with the greater team.

• 3+ years of search engine optimization experience or a similar role where you were responsible for natural search (both client and agency side)
• B.S. in a technical discipline (e.g. engineering, computer science, mathematics, etc.) is a plus.
• Fundamental understanding of technical SEO issues, including site architecture optimization, site speed considerations, on-page and off-page optimization and keyword research.
• Familiarity with common SEO tools, including 3rd party rank tracking tools, link analysis tools, and search engine webmaster tools like Google Search Console.
• Strong ability to work and resolve technical issues
• Highly proficient in Excel (pivot tables, graphs, formulas, etc.)
• Agile and able to adapt quickly, operating in a high growth business
• Experience working in a global team and collaborating across multiple geographies
• A love of thinking outside the box and developing creative solutions
• Passion for all things Airbnb!