Digital Media Specialist

AGORA Financial provides independent economic commentary through print and online publications, print and e-books, films and international conferences.

Are you an interactive advertising professional looking for new challenge? Agora Financial, a finance and investment research publishing company is looking for a Digital Media Manager to manage its online advertising program. The primary role of the Digital Media Specialist will be planning, buying, tracking and optimizing a variety of digital media campaigns. This position is responsible for managing a variety of placements including display networks, programatic, native, Google AdWords, GDN, Yahoo Self Serve, and more. Duties include researching opportunities, building campaigns, coordinating internally with web team and product managers, and analyzing advertising placements. The ideal candidate will be familiar with online advertising and possess the desire to grow an aggressive external advertising program. Candidates should have a basic understanding of campaign costs, response rates, and the ability to tailor placements to meet campaign objects and goals. The ability to clearly articulate and present strategies, recommendations and results to team members is required. Strong communciation skills with a proven ability to drive projects to successful completion is required. This position requires an individual with creative, data-driven, entrepreneurial spirit with exceptional writing, communication and influence skills.

* Actively manage campaigns by optimizing bidding, and performance to ensure KPI delivery * Prioritizing and execute the setup of multiple campaigns across numerous networks * Provide creative direction for banners, text ads, images and landing pages * Build and maintain working relationships with publishers, media partners, affiliates, and list brokers * Monitor and scale multiple campaigns prioritizing by revenue opportunity * Analyze data against the defined campaign success metrics

* Understanding of ad-serving platforms, ad tagging, testing, buying online media and/or managing campaign budgets * Up-to-date knowledge of the digital (interactive) media marketplace * A strong desire to grow a customer base using a variety of online outlets. * Familiarity with email, affiliate, display, social, (CPM/CPC/CPA/CPV) and other marketing tactics is a must. * The ability to discern great marketing copy from the mediocre is recommended * A thirst for knowledge about the digital marketing industry, trends and new developments * Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently * Demonstrated ability to think analytically, solve problems, make decisions and use sound judgment * Excellent negotiation and communication skills * Demonstrated ability to understand and discuss new technical concepts and schedule tradeoffs with technical employees.