Director, Global Public Relations

ADTRAN

(Huntsville, Alabama)
Full Time
Job Posting Details
About ADTRAN
We are a leading global provider of networking and communications equipment. Our products enable voice, data, video and Internet communications across a variety of network infrastructures. Our solutions are currently in use by service providers, private enterprises, government organizations and millions of individual users worldwide.
Summary
The Global Public Relations Director will provide leadership and direction for the world-wide Public Relations program. Responsibilities include developing and leading ADTRAN's PR strategy and key campaigns relating to company vision, direction, products, technology and executive team visibility. This includes the customer and market perception of the company's industry and innovation leadership. The PR Director will develop comprehensive PR campaigns that leverage traditional and non-traditional channels and that align with the company's overall brand identity and brand messaging. The position involves hiring and effectively managing press agencies around the world, and forming relationships with various members of the media to achieve maximum positive news coverage for the company. The successful candidate will be a strategic thinker, well-versed in social media, possess exceptional writing and communications skills and have the ability to drive matrix teams to execute on PR campaigns.
Responsibilities
* Provide leadership and direction for the world-wide Public Relations program. * Developing and leading ADTRAN's PR strategy and key campaigns relating to company vision, direction, products, technology and executive team visibility. This includes the customer and market perception of the company's industry and innovation leadership. * Develop comprehensive PR campaigns that leverage traditional and non-traditional channels and that align with the company's overall brand identity and brand messaging. * Hiring and effectively managing press agencies around the world, and forming relationships with various members of the media to achieve maximum positive news coverage for the company. * Strategic thinker * Well-versed in social media * Possess exceptional writing and communications skills and have the ability to drive matrix teams to execute on PR campaigns. * Responsible for marketing intelligence including global marketing expense management,
Ideal Candidate
* 10+ years of Experience. * Related industry experience is highly desired. BS or BA degree in Business, Engineering, Public Relations or a related area required, Master's Degree in Business preferred. * Direction and management of the public relations activities world-wide * Ensuring the communication strategy is consistent and reflects ADTRAN's strategic vision * Managing all components of the PR program including press releases, articles generated, speaking opportunities, and briefings * Providing identification of key opportunities in the media, and development of strategies to achieve positive coverage in each area. Closely working with Product Management and Marketing to develop pitches and produce press releases and other materials that will move the brand message forward. * Developing pitch ideas to achieve maximum press coverage * Developing and managing yearly CONNECT or equivalent on-site program(s); and developing or participating in any other programs where press can be leveraged. * Benchmarking and measuring all components of the ADTRAN PR program with key goals, key competitors * Development of high-level presentations and materials for use at Board of Directors meetings and professional conferences.

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