Paid Search Manager (PPC)

Founded in 1995, Acronym is a global leader in intent-based marketing solutions blending technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. Acronym’s intent-based solutions – including paid search, SEO, social media and digital analytics – create personalized experiences driving better results, incremental revenue, and smarter marketing campaigns.

* Overall paid search campaign strategy and implementation * Management of client media-spend budgets, keyword list-management, oversight of ad copy * Identify performance targets, project milestones, resource needs, etc. * Monitor the overall performance of paid search efforts and report key indicators to senior executives * Research, identify and establish partnerships with contextual networks for interactive placement * Top-to-bottom management of paid search campaigns, generating ranking reports, conducting site audits, handling client concerns, etc. * Participates in the hiring, training, development, mentoring and retention of staff members in this department

* 3+ years of hands-on SEM experience, primarily in paid search campaign management; agency-side preferred * Experience coordinating and managing teams of search specialists * Proven track record of successful SEM strategy and implementation * Comprehensive understanding of keyword research * Strong experience with ad copy development * Proficient with SEM reporting and analytical tools * Certification in Google Adwords; Certification in YSN * Proficient to expert with Word, Excel, HTML and JavaScript * Bachelor’s degree