Paid Search Director

Founded in 1995, Acronym is a global leader in intent-based marketing solutions blending technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. Acronym’s intent-based solutions – including paid search, SEO, social media and digital analytics – create personalized experiences driving better results, incremental revenue, and smarter marketing campaigns.

* Develop strategic plans to implement paid search efforts. * Identify performance targets, project milestones, resource needs, etc. * Manage a team of strategist * Maintaining daily interaction with clients * Works with clients to uncover business needs identifies areas of opportunity to increase account growth and drives revenue * Day to day monitoring of all client paid search campaigns. * Oversee tracking and reporting on all paid search efforts and campaigns. * Monitor the overall performance of paid and organic search efforts and report key indicators to senior executives. * Efficiently manage costs associated with all marketing efforts. * Participates in the hiring, training, development, mentoring and retention of staff members in this department.

* 5+ years of search optimization and marketing experience. * Experience working with a wide range of clients including enterprise level clients. * Comfortable working with teams at all levels of the organization to achieve results. * Superior analytical skills-ability to understand and assess multiple business models and marketing impact. * Expertise in leading complex projects with multiple stakeholders. * Ability to translate marketing ideas and plans into compelling written and oral presentations. * Solid understanding of on-line environment and trends. ?