Marketing Communications Manager

Accolade is an on-demand healthcare concierge for employers, health plans, health systems and consumers. Our team of compassionate, exceptional professionals is supported by breakthrough science and technologies to guide people through the healthcare system in a deeply personalized manner.

The marketing communications manager is responsible for planning and implementing content-rich promotional programs across a variety of channels (including traditional, web-based and digital communications); producing sales support materials for existing services and new launches; and managing the company’s library of proposal responses and related content. The successful candidate will be able to deftly balance strategic and tactical elements, has strong project management and communications skills, and enjoys working in a fast-paced, dynamic and highly collaborative environment.

* Create and execute marketing communications plans (encompassing traditional/print and digital/online media) in support of Accolade’s growth strategy and business objectives * Support development of content-rich promotional and thought leadership materials, including presentations, white papers, reports, infographics, e-books and videos * Prepare sales support materials, including demos, brochures, fact sheets and presentations; work closely with colleagues in Marketing, Sales and Customer Partnerships to ensure that materials are tailored to audience needs * Maintain/update company website and related elements, including ongoing site buildout, enhancement, and traffic-building/SEO strategies * Produce company newsletter, including content development, visuals and overall execution * Manage corporate identity and brand standards and related materials * Maintain library of standardized proposal response language, ensuring that responses reflect appropriate and current messaging, and sharpening language to draw out points of differentiation. Prepare customized/tailored responses as needed. * Oversee external agencies and vendors to ensure understanding of Accolade branding standards, voice and messages to ensure successful project/campaign execution * Apply learnings from program results/metrics to improve future program impact; stay abreast of industry-leading communication practices; utilize exceptional project management skills to consistently deliver projects on time and within budget

**Required Qualifications and Experience:** * Bachelor's degree, preferably in Business/Marketing/Communications * Minimum 5 years marketing, communications or related experience in a B2B organization * Excellent leadership and project management skills, including organizing, prioritizing and tracking all phases of a project * Outstanding communication and writing skills * Previous experience with SEO, web and social media marketing strategies a must * Demonstrated ability to manage external marketing agencies and partners, including cost negotiation skills * Strong experience in measuring marketing ROI * Advanced knowledge of PowerPoint (Excel a plus) **Desired Personal Characteristics:** * A team player capable of working effectively with individuals throughout the organization * Detail-oriented, inquisitive, and a problem-solver by nature * Self-directed; ability to operate under pressure and meet deadlines * Proven ability to 'roll up your sleeves' and make a contribution quickly; adaptive to a changing array of priorities