Search Engine Optimization (SEO) Management Specialist

Accenture

(Florham Park, New Jersey)
Full Time
Job Posting Details
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations.
Summary
The Search Engine Optimization (SEO) Management Specialist is responsible for executing best practices for optimizing organic search visibility. We are looking for a candidate who will implement keyword mapping strategies to ensure optimal organic performance and have a sound understanding of technical website elements that impact organic rank. The successful candidate will be highly motivated, performance-driven, and able to work on multiple projects at once.
Responsibilities
Understand all technical aspects of organic search optimization Quantify organic search performance into simple, meaningful data visualizations Report to the Director of Organic Search and be involved in defining additional SEO optimization tools/tactics that can be presented to existing clients Be heavily entrenched in the organic search marketplace to stay abreast of changes to organic rank algorithms Analytics professionals use quantitative methods to derive actionable insights and outcomes from data. A professional at this position level within Accenture has the following responsibilities:Analyzes and solves problems that are lower complexity and may be routine in nature, requiring varied responses depending on the situation. Interacts with peers within Accenture before updating supervisors. Likely has some interactions with non-management levels at the client and/or within Accenture. Receives minimal instruction on daily work tasks and a moderate level of instruction on new assignments.Decisions impact own work and may impact the work of others. Individual contributor and/or oversees a small work effort and/or team.
Ideal Candidate
* Min 4 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) * Min Bachelor's Degree with concentration in business, marketing, or advertising preferred **Preferred Skills:** * Experience using a variety of SEO tools including Google Webmaster Tools, SEO PowerSuite, Searchmetrics Suite, Screaming Frog, etc. * Fluent in technical SEO elements that are critical in maintaining reputation during website migrations * Expert ability to identify and create visualizations to show keyword visibility performance changes * Familiar with the purpose and rationale behind keyword mapping and how it impacts content creation * Knowledge of website best practices to help SEO visibility (i.e., social sharing functionality) * Exposure to efficient and effective techniques for resolving technical website issues such as spam backlinks, orphan links, etc. * Exposure to programming languages (Javascript, HTML5, etc.) Ability to collaborate with an organic copywriter to develop a cadence and theme for a content marketing strategy and optimize content for organic visibility * Mastery of all Microsoft office products with a specialty in Excel. * Knowledge of advanced Excel tools including pivot tables, compound conditional logic formulas, sumif statements, h and vlookup formulas, text search formulas, etc. * Expert ability to write impactful, action-driving ad copy and meta tags * Understanding of all marketing channels (display, social, etc.) and how SEM fits into the larger marketing portfolio * Expert project management skills that demonstrate the ability to manage workload, provide deliverables on-time, and avoid communication gaps **Professional Skill Requirements** Proven success in contributing to a team-oriented environment Proven ability to work creatively and analytically in a problem-solving environment Desire to work in an information systems environment Excellent leadership, communication (written and oral) and interpersonal skills All of our consulting professionals receive comprehensive training covering business acumen, technical and professional skills development. You'll also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career. Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

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