Brand Marketing Manager

2U

(Hyattsville, Maryland)

Full Time

Job Posting Details

About 2U

2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

Summary

The Corporate Brand Marketing Manager will work with a team to plan, develop and execute marketing programs for 2U corporate brand.

Responsibilities

* Working closely with the VP of PR and Brand and the corporate brand team to develop, lead and support a range of marketing programs, assets and plans to grow the 2U corporate brand awareness, value and credibility with a range of stakeholders, including employees, potential employees, university partners, thought leaders, students/potential students, and the general consumer population.
* Management of corporate web site, 2U.com, as well as brand oversight of associated web assets.
* Content strategy and implementation, with emphasis on digital content.
* Special projects to support 2U brand events, intellectual property, content, communications and PR efforts, etc.
* Development of strategies and processes designed to drive efficiency and ensure 2U brand efforts and projects fulfill ROI and other targets, and are completed on time and on budget.
* Development and implementation of monitoring and measurement strategies designed to capture, analyze and communicate performance and success metrics of brand efforts, programs and projects.
* Acting as a brand leader and ambassador to internal and external stakeholders.
* Working on other projects as needed to support the Brand Marketing Team.

Working closely with the VP of PR and Brand and the corporate brand team to develop, lead and support a range of marketing programs, assets and plans to grow the 2U corporate brand awareness, value and credibility with a range of stakeholders, including employees, potential employees, university partners, thought leaders, students/potential students, and the general consumer population.
Management of corporate web site, 2U.com, as well as brand oversight of associated web assets.
Content strategy and implementation, with emphasis on digital content.
Special projects to support 2U brand events, intellectual property, content, communications and PR efforts, etc.
Development of strategies and processes designed to drive efficiency and ensure 2U brand efforts and projects fulfill ROI and other targets, and are completed on time and on budget.
Development and implementation of monitoring and measurement strategies designed to capture, analyze and communicate performance and success metrics of brand efforts, programs and projects.
Acting as a brand leader and ambassador to internal and external stakeholders.
Working on other projects as needed to support the Brand Marketing Team.

Ideal Candidate

* Bachelor's degree required, major in marketing/branding preferred.
* Minimum 4-7 years consumer marketing experience.
* Higher education/education technology experience a plus.
* A self-starter, proactive mindset with strong skills and experience in project management, including creative and digital projects.
* Ability to work with a range of stakeholders, including designers, copywriters, UX experts, and project managers, as well as executives and thought leaders.
* Creative, strategic, big picture thinker combined with the ability to execute tactically is ideal.
* Must be highly organized and have great attention to detail.
* Solid verbal, written, and interpersonal communication skills.
* Positive attitude, intellectually curious, and passionate about branding, marketing and communications as well as the company mission in higher education.
* Must be able to prioritize and handle multiple assignments simultaneously.
* Must be able to thrive in a fast-paced environment of constant growth and change.

Bachelor's degree required, major in marketing/branding preferred.
Minimum 4-7 years consumer marketing experience.
Higher education/education technology experience a plus.
A self-starter, proactive mindset with strong skills and experience in project management, including creative and digital projects.
Ability to work with a range of stakeholders, including designers, copywriters, UX experts, and project managers, as well as executives and thought leaders.
Creative, strategic, big picture thinker combined with the ability to execute tactically is ideal.
Must be highly organized and have great attention to detail.
Solid verbal, written, and interpersonal communication skills.
Positive attitude, intellectually curious, and passionate about branding, marketing and communications as well as the company mission in higher education.
Must be able to prioritize and handle multiple assignments simultaneously.
Must be able to thrive in a fast-paced environment of constant growth and change.