Product Marketing Manager; SaaS B2B

1010data is the leading provider of big data discovery and data sharing solutions. It is used by hundreds of the world’s largest retail, manufacturing, telecom, and financial services enterprises because of its proven ability to deliver actionable insight from very large amounts of data more quickly, easily and inexpensively than any other solution.

1010data is building out our Product Marketing team and thus seeking individuals well versed in B2B software, SaaS and cloud marketing to drive go-to-market strategy and marketing execution for our Big Data solutions.

The PMM role will cover a wide scope of marketing initiatives including launching and packaging our products for sale, driving messaging & branding, and creating value propositions for our customers.

Reporting to the VP of Product Marketing, the ideal candidate will be a self-starter that can hit the ground running to help shape, launch and market our products as we continue to change the rules of Big Data Discovery.

We are anxious to speak to those with the intellect, innate motivation, and project management skills to conceive marketing programs, get organizational buy in and execute on their ideas.

This is a critical role in a fast-paced, entrepreneurial organization and requires a high-energy person that can operate in a dynamic environment. Big picture, critical thinkers that are able to operate with ambiguity yet always deliver on time and on budget will thrive.

The PMM is an integral component of sales success; the ability to communicate well and synthesize complex and abstract ideas into simple language (explain features, understand data and analytic concepts) is invaluable.

• Market & Competitive Intelligence – know our target audience, how they buy and their buying criteria; be an expert on the competition and how to crush them; keep abreast of the industry trends, the market influencers, and the general ecosystem of big data.

• Product Positioning – define and document our product hierarchy, messaging, and core market differentiation; ensure positioning is consistently filtered through all channels of communications, internal & external (e.g. sales materials, website, PR & Analyst briefings, etc.).

• Content Generation – deliver high-quality product materials and collateral (brochures, sales decks, website copy), as well as thought leadership materials in the form of blog articles, whitepapers, eBooks, videos, web pages, to support demand generation campaigns and sales cycles.

• Product Launches – manage GTM strategy and execution for new launches and major releases for relevant product portfolio.

• Demand Generation – support marketing team on lead generation activities, including tradeshows, email campaigns, hosted events, etc., with messaging and collateral and ensure sales has appropriate follow up materials to execute on leads.

• Sales Enablement – ensure sales clearly understands and is able to articulate product positioning and differentiators; deliver tools that support sales enablement, such as battle cards, canned demos, sales training, etc.; support sales cycles with unique messaging and content as needed.

Education & Background

• Bachelor’s required; Pragmatic marketing training/familiarity a plus

• 2+ years of hands-on SaaS B2B product marketing experience at a technology, analytics, or information/data provider; or equivalent industry experience at a financial services or retail consultancy

• Demonstrated track record of prior success in launching new technology products to the market

Knowledge and Skills

• Experience crafting marketing messages and differentiating products in crowded market spaces

• Experience gathering customer requirements and market intelligence and synthesizing information to inform product expansion

• Crisp communication and writing skills including the ability to succinctly and effectively explain complex data, analytics, and technology concepts; you should be at ease presenting to both internal and external audiences

• Comfort in working with cross-functional teams, including sales, engineering, and senior executives

• A passion for technology marketing and selling to both business & technology executives

• Microsoft Office expert in Powerpoint, Word, Excel; advanced analytical skills are advantageous

• Understanding of business intelligence and analytical applications a plus

Personal Impact

• Ability to prioritize multiple tasks effectively and able to operate in a fast-paced, intensely deadline-oriented work environment

• Strong team orientation and a competitive desire to win